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Digital Marketing

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The Cronkite Agency: Digital Audiences Lab

Zócalo Public Square
Semester: Fall 2022

  • Created paid social media ad campaigns specifically on Facebook, Google, Instagram and Twitter

  • Performed search and keyword optimization

  • Measured performance in real-time using Google Analytics

  • Developed weekly and monthly analytics reports and presentations

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Arizona Foundation for Women
Semester: Spring 2023

  • Created both paid and organic social media ad campaigns specifically on Instagram and LinkedIn

  • Measured performance in real-time using Google Analytics

  • Produced and tracked newsletters using Constant Contact

  • Developed weekly and monthly analytics reports and presentations

Oakley's Oath
Semester: Spring 2023

  • Created organic social media campaigns specifically on Instagram and Facebook

  • Redeveloped company website and logo

  • Produced an evergreen social media brand strategy

  • Developed weekly and monthly analytics reports and presentations

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Ad Campaign Copy

Twitter Ads

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Google Ads

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Facebook Ads

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Website Development

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